Visual Thinking for Design

Colin Ware
eISBN-13: 9780080558417

eBook Features

  • Read your book anywhere, on any device, through RedShelf's cloud based eReader.
  • Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
  • The publisher of this book allows a portion of the content to be used offline.
  • The publisher of this book allows a portion of the content to be printed.
  • The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Already purchased in store?
or
Rent or Buy from $ 14.38
Note: We do not guarantee supplemental material with textbooks (e.g. CD's, Music, DVD's, Access Code, or Lab Manuals)

Additional Book Details

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Presents visual thinking as a complex process that can be supported in every stage using specific design techniquesProvides practical, task-oriented information for designers and software developers charged with design responsibilitiesIncludes hundreds of examples, many in the form of integrated text and full-color diagramsSteeped in the principles of “active vision,” which views graphic designs as cognitive tools

Sold By Elsevier Science
ISBNs 9780123708960, 9780123708960, 9780080558417, 0080558410
Language English
Number of Pages 210