MKTG 9

9th Edition

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
eISBN-13: 9781305686427

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Created by the continuous feedback of a student-tested, faculty-approved process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
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Sold By Cengage Learning
ISBNs 9781305686427
Language eng
Number of Pages 482
Edition 9th