Marketing Strategy, Text and Cases

6th Edition

Ferrell, O. C.; Hartline, Michael
eISBN-13: 9781285607139

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Additional Book Details

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Sold By Cengage Learning
ISBNs 9781285607139, 9781285073040, 1285073045, 1285607139
Language eng
Number of Pages 626
Edition 6th